

Sometimes when you’re faced with unlimited choices for what kind of content to post, it can be easy to stray off-brand.

When someone likes what you’ve already posted, they’re more likely to follow you because they expect to see more of the same content that originally appealed to them. If you follow a consistent pattern, they can predict what kind of posts to expect from you in the future. Instagram users can see from one glance at your grid what type of content you post.

On their own, parts (posts) aren’t nearly as useful as they are working to make the car (the brand) run smoothly. Here’s a neat analogy for Instagram grid layouts: Think of individual posts on your Instagram account as car parts and consider your feed layout as the fully functional vehicle. This guide will help you understand the benefits of adhering to a grid layout, which types of layouts you should avoid, and show you seven different layout types with inspiring examples. “Grid layouts” transform a collection of visually appealing delights into a professional Instagram marketing account. The secret to a beautiful Instagram feed is a well-constructed grid layout. When it comes to social media marketing-especially on Instagram-individual posts aren’t the only way to deliver great visual content. If you already use Instagram for your business, you might have wondered why some accounts look and feel more polished than others. One of the most widely used social media platforms in the world, Instagram (IG) is the place where businesses and influencers thrive.
